Published on Jun 13, 2013
June 13 (Bloomberg) — Ronda Rousey is the first female UFC champ and highest paid female UFC fighter — a milestone in athletics and sponsorships for female MMA. It wasn’t too long ago that UFC President Dana White said women would never fight in the UFC. Dana is now eating his words as Ronda pulls in a new fan base to the most expensive ticket in sports — 40% of UFC tickets are now being bought by women. Bloomberg’s Rachel Crane reports.